Marketing Strategy with Philip Kotler at the London Business Forum
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 – a child of the Great Depression, now 77 years of age.
The London Business Forum gave him a two-hour slot at Waterloo’s iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations…
Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy
Except from Forrester’s Consumer Forum 2007. Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Forrester uses a four-step approach to help companies develop an analytical framework for defining and measuring the business impact of Social Computing efforts. October 12, 2007 in Chicago.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.
Dr Hensrud Talks Truth about Preventing Disease by Living a Healthy Life
The Mayo Clinic Healthy Living Program offers a number of wellness programs and services, including the Healthy Living Plan an immersive experience, where guests will benefit from an individualized plan tailored to help them with their wellness goals. In addition, there are a number of other healthy living classes and spa services available. The Mayo Clinic Healthy Living Program approach delivers benefits grounded in science and evidence-based medicine. Watch the video for more information, and visit https://healthyliving.mayoclinic.org
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To learn more about small business marketing strategies with Google, go to get more marketing tips and find out how your local marketing strategy is working by visiting http://www.localrankingreport.com
From VOA Learning English, this is your news about Education in Special English. Medical schools in the United States traditionally require four years of study. Now, a small number of universities are offering three-year programs. Finishing medical school in three years means new doctors could begin their careers sooner. The reduction of a year could also save up to 25 percent of the cost. That would decrease heavy student-loan debts for some students who borrow money to pay for their education. Schools offering three-year programs include the Texas Tech University Health Sciences Center and Mercer University in Georgia. New York University in Manhattan is also testing a three-year program. At NYU, 10 percent of the nearly 200 students who entered the School of Medicine last fall were chosen for the new program. Students can change to the four-year program if the faster one is too difficult or too much pressure. Arthur Caplan is a bioethicist. He leads the Division of Medical Ethics at NYU. He says the current system of American medical education dates back to the early 20th century. An American doctor named Simon Flexner studied the German model of medical education. The Germans divided it into two years of science and two years of supervised clinical work with patients. American medical schools copied the model. But Arthur Caplan says today, medical students should be spending less time in the classroom and more time gaining experience in modern medicine. After medical school, most new doctors spend at least three years working in residencies in hospitals. Further training for specialty areas can take much longer. For VOA Learning English, I’m Alex Villarreal . (Adapted from a radio program broadcast 24Jan2013)
Melanie Duncan’s Tips & Strategies for Building a Successful Online Business
Melanie Duncan has grown 3 incredibly successful online businesses, which now generate over million every year. Here she shares how she got started and her top tips for how to build a successful online business.